Michael Cerda On Ads On Calls
Michael Cerda, the CEO of Jangl, writes on his blog about the right way to add advertising in calls–something Jangl, Jajah, and others are going to do in order to offset the cost of free calls. Cerda says:
In order for any in-call advertising to be useful and usable, a few critical things apply. First, placement of an in-call ad is key. If placed up front, it has to replace (or overlay) the naturally-occurring connection time, or ringing, that takes place on every call – which means that it also has to be brief. Second, it has to be as relevant as possible.
While the folks at RingFree haven't revealed how they plan on funding their free calls, if they are going with in-call advertising, this would be some good advice to heed. However, I suspect that they have a few other tricks up their sleeve.
See full article.
Related Entries:
Jangl: Bringing Telephony to Social Networks – 31 July 2007
Jangl and Jajah Bringing Voice 2.0 To The Masses – 15 November 2007
Jajah Direct: First Visible Sign of Jajah And Jangl Cooperation – 19 November 2007
911 Not A Panacea – 18 January 2008
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