Jajah Now Offering Hosted PBX

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I have to admit, I'm actually a bit confused by the Jajah's plan to provide services to small and medium businesses (SMBs) using their new SMB Solution Suite. The press release I got in email suggested it was a PBX, but I am having a hard time calling it that. How does this solution look to everyone involved? How do calls come in? How do I make my calls via Jajah when I can use my existing phone?

While I have a vague idea of what this would look like based on following Jajah for a couple of years, most normal people arent going to get it.

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