Skype?s biggest ad campaign is 12 hours of USA telecom?s ad spend

A dinky ad budget has realistic goals: building branding capabilities, repositioning from telco to Internet company, trying a biting voice, driving deeper product awareness, and preparing to sell Skype’s users to advertisers. [...]

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This entry was posted on Wednesday, April 4th, 2012 at 12:10 pm and is filed under Skype. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.